THE STARKING

The African media and entertainment sector is rarely brought into the discussion of worldwide markets, despite its revenue increase in the past years. According to Statista, internet users in Africa are mainly interested in social apps, casual games and entertainment. TikTok and Netflix are the first customer choices regarding video and movie watching. Considering the expected African entertainment revenue will reach US$104.60 in 2027, more creators nurture their creativity and resources to bring more light to the African media.

Hollywood’s depiction of the culture might’ve contributed to the lack of interest in African movies and media. Incorporating African accents is usually done with the help of American or European actors, who typically fail at it. At the same time, Western companies still stereotypically show the African culture, being inconsiderate of the country’s growth and progress. Finally, the lack of collaborations with African filmmakers and actors is a considerable miss.

Despite these considerations, Africa’s entertainment industry is booming, with social media creators and important figures contributing.